Peiner SMAG Liftings Technologies GmbH
Peiner SMAG Liftings Technologies GmbH is a daughter company of the Salzgitter Machine Building AG (SMAG). With their brand “PEINER”, the company is the industry leader in the world in manufacturing grippers used in loading and unloading cargo ships. Panocity devised a way to depict the company’s signature gripper on their promotional umbrella. In this design, the gripper is cleverly adapted to look like it is opening and closing every time the umbrella is opened and closed. Our team shot the image, edited the resulting graphics and coordinated the production process for this unique umbrella.