Stadium Umbrella VfL Wolfsburg
In the Volkswagen Arena in Wolfsburg – also known as the “wolves’ hunting ground” – football comes alive. Fans in green and white cheer their team on and join in on chants of “…we are the pride of Lower Saxony. Here, we are always number one.” This hymn can always be heard in the stadium, especially following the team’s victory in the German DFB Cup in 2015. In cooperation with VfL Wolfsburg, we created a special piece of fan merchandise – an umbrella with a 360° panorama of the stadium as the inside image. VfL provided the panoramic image. Panocity designed the layout and coordinated the production process. This stadium umbrella is now marketed as a piece of fan merchandise.